The brief Version: whenever Marie Antoinette said, “allow the best lesbianm to eat cake,” it would likely were because she was actually hogging all of the Michel et Augustin cookies for by herself. Childhood friends Michel and Augustin found in middle school, and, once they discovered their own adult 9-to-5 jobs are unfulfilling, they started a cookie company with a foundation in French pastry. Fast ahead 13 years, additionally the two friends have actually offices in France and New York and tend to be seducing the entire world making use of their snacks, pastries, yogurts, mousses, also sweets made with easy, pronounceable elements. The duo additionally shows aspiring bakers that perfecting the ability of French pastry is actually attainable through their cookbooks and entertaining available house courses. Michel and Augustin’s dream is simple: to really make the globe smile and come together over a shared passion for candies.
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The storyline of Michel et Augustin started merely sufficient. Two males started palling around in secondary school and turned into good buddies. But, just like many teenage relationships, both parted ways after graduation to adhere to their particular pathways.
Michel found themselves working in financing in New York, and Augustin was actually working in marketing for Air France. But both shortly became disillusioned with all the 9-to-5 work with the business world. They reconnected and also the duo devised a wild propose to learn all 1,263 bakeries in France and establish the basics of the very best confectioneries the nation was required to supply. They composed a novel about this â their own first cooperation!
After completing their particular journey, in 2004, Michel and Augustin aproned-up and set out on a fresh adventure: cooking in Augustin’s home. Their goal were to generate a type of cookies also sweets fashioned with 100% natural ingredients and really love. And, after tirelessly evaluating and sampling above 300 quality recipes, their own very first mixture was created: the small circular butter cookie. Michel et Augustin was created!
The pair discovered quick success, in addition they consistently innovate a lot more tasty designs, such as a decadent yogurt in a bottle, that has been found only once Michel and Augustin noticed their own valued cow could develop more than butter. They advertise their products or services with the signature “kookiness” while the delight they infuse within their delicious treats.
Spreading a fascination with French Pastry all over World
Michel et Augustin concerns more than just creating a tasty cookie. The company is actually bent on drawing from France’s wealthy culinary history generate masterful sweets.
“it isn’t just about cookies â it is more about a love of French pastry,” said Lily Dionne-Jermanovich, Michel et Agustin’s Communications and information Director. “every little thing we make is linked to French pastry techniques. We’ve got a very powerful union with pastry creating as a business.”
But Lily informed you an affinity for and expertise of French pastry isn’t just set aside for your item designers (they refer to them as the “recipe staff”) at Michel et Augustin. Area of the businesses kooky culture is actually revealing the love and expertise of pastry making very every member of the group, in France and Brooklyn, can teach as a French pastry chef and grab the national examination (titled a “C.A.P.”). That way, everybody is able to be involved in innovating brand new quality recipes and talk knowledgeably with fans, consumers, and consumers.
“once weekly in France as soon as monthly in nyc, all of our Banana Farm (“office”) can become a pastry class in which we are going right on through a traditional program of French pastry and education for your official certification,” she stated. “It doesn’t matter if you are an internet site . developer or even in income â the opportunity is actually urged for every.”
Though Michel et Augustin provides an even more expansive manufacturer product line in France, the organization sticks towards same principles and axioms of development regarding products.
“the fact our products share is actually a genuine awareness of taste also to the constituents,” Lily mentioned. “We focus on the high quality and user friendliness in the ingredients, and then try to maintain the element number as pronounceable as possible.”
This effects not only in a tasty decadence, but in addition a goody you can easily feel good about eating with your someone special.
An accumulation Treats excellent for discussing together with your Sweetheart
There’s just one thing about revealing sweets that starts a single day right or stops a fantastic date. And Michel et Augustin’s designs happened to be meant for only these events.
“It really is an instant of indulgence at the conclusion of a romantic date,” Lily said. “It is delicious making with clean ingredients, hence makes the moment that much much better. It feels very good to indulge.”
With so many deserving treats to choose from, there is need certainly to select just one. While there are many more possibilities in France â from chocolate mousse to decadent yogurts and, of course, unique snacks â there are many solutions in the US as well.
Lily had been quick to suggest an ideal treats supply to or take pleasure in with that significant other.
“All of our best-selling cookie is all of our 4-Cookie Squares,” she said. “they truly are like small square tarts, also come in three flavors, might be so conveniently discussed. We also have Cookie Buttons, which have been hazelnut chocolate processor snacks with hazelnut ganache in. They are available in packages of two â one personally, choice for you!”
For couples whom really enjoy their unique morning routine with each other, Lily informed us Puff Palmiers are an attractive a.m. alternative.
“These are typically puff pastry and taste like Elephant Ears,” she stated. “they are extremely light and flaky and an excellent option for revealing more than morning meal with coffee or at tea time.”
Whether both you and your honey tend to be chocoholics or appreciate the sensitive butteriness of caramel (or all things in between), Michel et Augustin provides a worthy treat for revealing (or sneaking down with for your own personel clandestine cookie affair).
Get Involved at Banana Farm
Michel et Augustin’s viewpoint is the fact that the delight of sweets is in the sharing. So that it should be no shock area engagement is big area of the organization’s business mission. Many people are invited to eliminate in and chat (and style snacks) at their particular Banana facilities (workplaces) in Paris, Lyon, or Brooklyn.
This attitude began on very beginning in the business and it is section of its key. And Lily mentioned this philosophy is actually exemplified during the businesses available homes.
“immediately, Michel and Augustin exposed the doors regarding apartment to neighbors, pals, clients, and passersby, for folks to offer them feedback, to flavor snacks, to taste brand new recipes these were evaluating, and to hang out using them and discuss whatever they were doing,” she mentioned. “It’s something’s really important to united states these days.”
Open up household at the Banana Farm takes place from the very first Thursday each and every month in France and New York. Lily informed you these occasions provide an easy method for all the organization giving back again to the community by teaching them towards history and methodologies of French pastry.
“We invite everyone, household, buddies, customers, and consumers ahead share dishes,” she said. “We perform flavor examinations, focus groups, and play games. It really is a real neighborhood event.”
It’s not only fun and tummy-pleasing to attend, in case you do not have a cookie companion, think of all of those other dessert aficionados you might satisfy at the Banana Farm. Most likely, if someone likes Michel et Augustin treats, you realize they will have great flavor, and you will have one thing to connect over.
Michel et Augustin: devoted to Random Acts of Kookiness
In real Michel and Augustin form, the duo started a Random Acts of Kookiness initiative to motivate and please people. From a tribute to Michael Jackson into cookie square event in addition to their torrid Greek account, Michel and Augustin infuse hilarity and delight into all they do. You can see exactly why their unique snacks are very addicting â they truly are created using 100% natural ingredients and great vibes.
Up after that for all the business is actually a brand new cookbook that aims to simply help all of us visitors yet others tackle the intimidation related to French pastry.
“we are producing a French pastry cookbook when it comes down to US, and it’s about finding pleasure in these hard recipes,” Lily mentioned. “We’re breaking it down and stating you can do it. Whenever we can, anybody can, and in addition we’re sharing all of our progress.”
Michel et Augustin can looking to release its famous chocolate mousse in america.
“the dream in regards to our chocolate mousse should seduce America’s preferences.”
And, after sampling the business’s snacks also goodies, the usa is actually certainly in for an extended relationship with this mousse.